The Future of Herbal Toothpaste Market :Growth Trends Forecast 2028

Herbal Toothpaste Market Research Report: Information by Pack Size (25gm, 50gm, 100gm, and Others), Distribution Channel (Store-Based and Non-Store-Based), and Region (North America, Europe, Asia-Pacific, and Rest of the World) - Forecast till 2027


Market Overview

Herbal toothpaste market 2020 is on track to obtain a growth rate of 5.22% between 2019 and 2024 (appraisal period), believes Market Research Future (MRFR). MRFR also estimates the market value to be USD 1.16 billion by 2024-end, indicating promising growth prospects. We will provide COVID-19 impact analysis with the report, along with all the extensive key developments in the market post the coronavirus disease outbreak.

Key Drivers and Main Deterrents

The COVID-19 outbreak has sent the global consumer goods industry reeling with major financial losses. However, since the lockdown imposed after the rise in a pandemic, consumers have been opting for essential products like beverages, food as well as personal hygiene goods such as toothpaste, soaps, and hand sanitizers. The lockdown following SARS-CoV-2 has steered the consumers’ focus towards natural products that facilitate the immunity system.

The novel coronavirus outbreak has been favorable for the sales of hygiene-based products, with more and more consumers now preferring items that don’t have any toxic chemicals and additives. In a way, SARS-CoV-2 has been a huge opportunity for the herbal toothpaste market, as the focus on the health aspect has risen considerably since the outbreak. A rising number of leading brands have been trying to boost their supply lines by expanding their e-commerce channels and selling advanced wellness products, which has helped bring down the COVID-19 impact to some extent.

The growing intake of tobacco and its rising negative impact on oral health has driven the sale of easy to go and convenient oral care herbal products worldwide. Renowned firms in the market are taking up several initiatives to promote the sales of herbal toothpaste by spreading awareness about the benefits of these products. They are trying to convince consumers about the high effectiveness of herbal tubes of toothpaste in maintaining oral health and dental hygiene. Many of the well-known brands are increasingly launching new and advanced products with added benefits that help draw the consumer’s attention and help them boost their presence in the global market.

To illustrate, in July 2020, Dabur launched a herbal toothpaste called Dabur Dant Rakshak in India, The company is striving to expand its offerings in the Dabur Herbal category across the country and is mostly focused on the end, mass, mid-priced, low-priced, natural and family segments.

Regional Analysis

The Herbal Toothpaste Market Value is increasing rapidly. It is leaving a huge impression in every part of the world owing to its specialization and advancements. The regions of the operation of its Global market include regions of America, Europe, Asia-pacific, and the rest of the world.

American region, which includes the area of North America (the US and Canada) and Latin America, provides a large Herbal Toothpaste Market. This region is recording a CAGR of 6.17% owing to the awareness of the public regarding the ill effects of fluoride-based toothpaste.

The European region, which includes Germany, the UK, France, Russia, and Italy, is also expanding and provides a good market for Herbal Toothpastes. This owns to high investment in Research Development projects.

Asia-Pacific region includes China, Japan, India, Australia, and South Korea, which is growing tremendously throughout the forecasted period. The developing countries are providing a promising market for Herbal Toothpaste owing to the rising preference towards herbal and natural products. The key market players are also involving themselves in extensive promotional and advertising activities to promote herbal oral care products and the ill effects of fluoride-based toothpaste.


The rest of the world region includes the Middle East and Africa. It is growing at a slower but constant rate owing to the lower technological development and lack of awareness, and fewer manufacturing units.

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NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.